An actor in search of fame finds on his Instagram the way to gain likes and boost his career. To maintain his fake life online, he does crazy things in real life and risks losing track of who he really is.

Film about the Bahian singer dives into the moment when shy Gracinha becomes Gal Costa, during the violent, innovative and mind-blowing years that helped shape Brazil's greatest singer.

When a rock wannabe is forced to replace his famous sertanejo look-alike, he faces a life-changing choice — lose his own identity or follow his heart.