Franco Califano, fallen and resurrected several times, begins his third life after the years of drugs and prison, of a youth lived to the last breath, appearing at Sanremo just to come in last in the rankings. But his third life as an artist has just begun, and it takes place during the sold-out concerts organized by his unconventional manager who, instead of choosing high-end venues, sets dates in dance halls and trattorias frequented by the people who love him. Around Franco, his lifelong friends, who have common names, far from show business, and who support and encourage him, look after him while the blows of age and a wild life begin to be felt, while his legend, destined to last, continues to grow.

The story of an unlikely friendship between two men: Giocondo, a wealthy upper middle class man passionately in love with Nono, a black strip-teaser who has ruined him; and the Snake, a male strip-teaser who has traveled all over the world on cruising boats, a tough guy made tougher after a treachery by one of his friends. They meet in jail, where they are kept for different reasons and a strong, brotherly link is born between them.

A TV crew on Lake Garda follows a bunch of young people through discos, exposing their rebellious lives.