Andreas, an Art History Professor at the Athens School of Fine Arts, is involved both with a sexy intellectual French-Greek woman and a young student of his despite being in love with his beautiful wife. When he finds out he has leukemia and only a few months to live, he decides to keep it a secret but also to talk to the women in his life about his infidelity.

Two young Greek filmmakers in need of funding for their film titled "The End of Passion" end up seeking the financial aid of an almost forgotten old-time porn-king producer. He agrees to help them while concealing his own secret plan.

To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.