Gemma works as an employee in the office of an agency that is responsible for launching novice models into their first career steps. However, Gemma does not work in a peaceful atmosphere due to her particularly demanding employer and the harassment she suffers from her own clients. Equally unhappy is her love life, which is why her only friend, as well as her trusted hairdresser, dyes her hair pink. It is from that moment that her life changes radically.

Friends Aldo, Giovanni, and Giacomo cross Italy from north to south for Giacomo's wedding: the father of the bride, a despotic magnate who is both their boss and father-in-law—since Aldo and Giovanni have also married into the family not for love but for money, a fate now awaiting Giacomo—has entrusted them with a priceless piece of modern art, one that looks just like a rather unremarkable wooden leg.