A story of five Finnish youth growing up during the devastating '90s recession. They live in the small timber industrial town of Heinola. As the parents of these young teens struggle through hard economic times, the five very different youths meet by coincidence to form the punk band Apulanta.

Rise and fall of Jari Sarasvuo, as he transforms from a media person to business training guru during the crazy years of the 1990s and 2000s, just before the financial crash.