Wen Shan is a mediocre screenwriter struggling to make a living in Beijing. Commercial projects are left undone, and his own stories fall by the wayside. He lives a stagnant life in a fast growing city. By chance, he begins to write eulogies for a living. He meets the families of the deceased, carefully observes, listens to the stories, and at last, puts pen to paper. As he restores the lives of others, he finds his own place in the city and finally realizes that ordinary people can take the center stage too.

A disgraced "kung fu fraud" teams up with rival masters to turn his hometown into a martial arts tourist trap, only to face a hidden truth as the scheme gains unexpected success.