Thomas, a struggling former magician, and Carlo, a Neapolitan submissive to his Northern wife and father-in-law, are two half-brothers who reunite after years in Naples following the death of their father, Vittorio, an inveterate gambler and womanizer. They discover they have a third brother, Ugo, who appears a bit dim-witted but is actually a genius. The inheritance Thomas and Carlo covet disappears due to their father's debts, and the three have a brilliant idea: to exploit Neapolitan superstition and credulity by becoming "ghostbusters." Just when their business seems to be unexpectedly successful, the spirit of their father, Vittorio, takes possession of Carlo's body. Thomas and Carlo become convinced that ghosts really do exist. Meanwhile, the ghosts captured by the trio break free and go to awaken the ghost of a witch who threatens to destroy Naples. With their father's help, the three brothers try to save the city.

Needing good PR, a snooty princess orchestrates a brief romance with an ordinary guy. But the schlub she picks proves more resourceful than expected.

The title deliberatly recalls the famous L'oro di Napoli (Napoli's Gold) by Vittorio De Sica (1954). Alike De Sica's film here Naples is the real protagonist: Naples and its dust, not its gold. Through five episodes expressing different aspects of Naples, we have a picture of the town that doesn't belong to the postcard stereotypes...

Fired from his HR job in the big city, Fulvio returns home and sees a leaky pipe in his brother's church as the way to save the crumbling town.

When a love story ends and ones does not know how to say goodbye, here comes the classic excuse: "I'm leaving you because I love you too much." With this exact sentence Daniela says goodbye to Mariano and disappears from his life. His friends try to help him, but Daniela is always in his thoughts. Finally seems to portend the nail that will drive the nail in the guise of a beautiful Brazilian. But winning does not show up at all easy.