Seong-chun, who just arrived from the countryside, wonders around the Seoul streets, and meets his old friend, Bong-su. He moves into Bong-su's house, where he stays on rent. But the landlord is very nosy. Bong-su lies that Seong-chun is his wife. Seong-chun dressed as a woman and pretends to act as his wife. But one day, Seong-chun falls in love with a girl next door and proposes her.

Would-be feminist Yoanna, running her own company, is insulted in a phone booth by a stranger named Yong-ho. While searching for a job, Yong-ho applies to a magazine named 'The Modern Woman,' not knowing that the company's boss is in fact Yoanna. She hires him with the intention of paying back the humiliation she received. But his masculine attitude captivates her and she ends up marrying him. She resigns her post and becomes a housekeeper, handing over the company to her husband.