An examination of political consultant Karl Rove's influence on George W. Bush's candidacy.

Boogie Man is a comprehensive look at political strategist, racist, and former Republican National Convention Committee chairman, Lee Atwater, who reinvigorated the Republican Party’s Southern Strategy to increase political support among white voters in the South by appealing to racism against African Americans. He mentored Karl Rove and George W. Bush and played a key role in the elections of Reagan and George H.W. Bush.