Will, an unemployed and aimless playboy living in Brooklyn, has spent his 20s skating on easy charm from one casual, distant affair to the next. Noticing his friends’ happiness as they gradually settle into steady jobs and committed relationships, Will decides to trade apathy for effort in order to find someone with whom he can start the next chapter of his life.

A has-been New York rock-star teams up with a wannabe filmmaker to destroy hipster culture in New York... if they don't destroy each other first.