The story of a powerful political and economic dynasty, fundamental to understanding the turbulent destiny of the United States of America throughout the 20th century; of nine brothers who had truly extraordinary lives, marked by both greatness and tragedy: the story of the Kennedy family.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.