In "BULL TALK," Lane teaches the fundamentals of how to ride bulls. He begins be reviewing the equipment he uses in his occupation. Then he leads us into the chute to learn how to place the equipment and sit on the bull. Lane discusses his strategies of how to ride and get off the bull. In the final section of the video, Lane analyzes his 1978 NFR rides and his famous rides on "RED ROCK." The rides are shown in slow motion and reveal the mighty power of the bulls and the strength of Lane Frost.

Rodeo is a tough way to make a living-that's what this video is all about. These are the best, toughest, most heart stopping moments of the 1987 Season of the world famous Mesquite Championship Rodeo.

This film chronicles the life of Lane Frost, 1987 PRCA Bull Riding World Champion, his marriage and his friendships with Tuff Hedeman (three-time World Champion) and Cody Lambert.

Through the people closest to him and bull riding champions of today, we deep dive into the story of Lane Frost; a cowboy who lived a life that became a legend and ultimately left a lasting legacy on the sport and culture today.