Left without a job in Moscow, the ambitious photographer Roma is forced to return to his native Ufa. There he meets the cheerful and naive janitor Yura, who finds himself in debt because of scammers. To help the poor fellow collect at least some money, Roma photographs Yura in the form of a star and, using Photoshop, places it on the cover of a fashion magazine. This picture goes "viral" on the Internet and turns an unknown janitor into a celebrity. This changes the life of both the "star" and its creator.

Taxi driver and unsuccessful actor Seva Gorelov accidentally meets his first love Masha Sokolova, once a young and carefree girl, and now a thirty-year-old spoiled kept woman. Seva works part-time in a taxi, and Masha accidentally becomes his client. To go far, to Sochi, to their homeland with Seva teenage love. Masha has a wedding there in a few days, but not with Seva, of course, but with a rich patron. From the very beginning it becomes clear that this journey will not end with anything good. 1600 kilometers of adventure, well flavored with humor, ambition, tears, resentment, flirting, passion and a great feeling, which again is out of place.