In Matringen, a small Swabian village, everybody knows Uwe, an outsider and notorious barfly. When Uwe witnesses the murder of the local beauty queen Susi Berger, nobody really takes him seriously. Left alone with his suspicion, Uwe starts investigating on his own. Step by step he starts to uncover the dark truths underneath the small-town idyll.

A team of documentary filmmakers accompanies the advertising agency Kleiber & Partner in its work. We learn that you have to be prepared to fight for the big ideas. The creative minds at the agency, led by Lutz Wolf, are developing a campaign that will change German advertising film forever. Canned fruit has never been presented in such a fresh, crisp and deeply human way. Advertisers know: It's the idea that counts. The idea has to fly.

A woman in the situation of isolation