In 1940s Los Angeles, two former boxers-turned-cops must grapple with corruption, narcissism, stag films and family madness as they pursue the killer of an aspiring young actress.

This is the extraordinary true story of Trudy Ederle, the first woman to successfully swim the English Channel. Through the steadfast support of her older sister and supportive trainers, she overcame adversity and the animosity of a patriarchal society to rise through the ranks of the Olympic swimming team and complete the 21-mile trek from France to England.

Our heroes live in Lyulin, one of the funniest regions in the Bulgarian capital - Sofia. They've dreamed of being gangsters since they were little, but apart from looking ridiculous, they've never even stolen a piece of chewing gum from the store. Preparations begin for the big blow. They decide that they will achieve everything with deception, theater and false identities, in advance to infiltrate every outlet in the shopping mall in Lyulin in order to get hold of the turnover storage process, cash register keys, computer passwords, safe deposit box codes and other company secrets. They have 1 month until the Big Sale.

The title is based on the idiomatic expression "shmenti capelli" characterizing actions of people who like to shuffle and bamboozle others with superficial commitments. Karamfilov choose it as a metaphor for people with huge economic and political power. The funny comedy incorporates a tragic story in which Karamfilov plays two roles: the Big Guy and the Little Guy. Big is tied to the Mafia and the Secret services. Little is an unemployed teacher, squeezed and crushed by the system, which stops his heating and electricity, has his home emptied by a bailiff, and uses him as a tool in a game.