Street pimps, all of them African-American, discuss their lives and work: getting started, being flamboyant, pimping in various U.S. cities, bringing a woman into their group, taking a woman from another pimp, and the rules and regulations of pimping. The men are clear: it's about money.

The Official Players Ball is an annual pimp & 304 event with celebrity guest from all over the world, hosted by the Magic Bishop Don Juan. Usually these events are closed to the media, luckily an acceptance was made this year for Juice Lee & Pharoh Media.