Twenty years ago, a virus killed off all of the males on Planet Pussycat. Faced with inevitable extinction, Queen Betty of Pussycat hatched a plan to save her loyal subjects - the remaining population, known as Bettys. After receiving Earth's television signals, four chosen Bettys traveled to Earth in search of men for procreation or dismemberment.

After losing her parents and being left by her boyfriend, Bubblegum Teddybear moves from Kansas to Albuquerque, New Mexico. She rejects the dating life and lives in a ghost world, where she is fully aware that her life is a movie. Bubblegum is familiar with cinematic structure and tries to make problems for herself so that her movie can have a happy ending. Despite her best efforts, love follows her and pushes her genre ever closer to tragedy.