Axel is an employee of a call center who is used to complaints from his clients and an unbearable boss. Axel has a natural talent for dealing with people and their problems. But one day everything changes, when he receives a call from Figueroa Mont, a frustrated client who wants to unsubscribe. Fed up with the bureaucracy of the companies, Figueroa warns Axel that he is watching him through a telescopic sight attached to a high-precision rifle and that if he does not solve the problem, he will blow his head off.

Julieta is 17 years old and lives with her mother and her siblings in a small town. Her boyfriend, Gabriel, gets her work with various clients, from truck drivers to government officials. Sofía is a 16-year-old student at a private high school in the capital city. With her best friend, they enter the advertising world and receive a tempting offer. Like threads in a web, Julieta and Sofía converge in a world where everything can be bought and everything can be sold, where certainty is as frail as a second.