The CEO of Sinaloa takes an objective, in-depth, and original approach to the story of Joaquín "El Chapo" Guzmán, the head of a violent, criminal drug empire known as the Sinaloa Cartel. We tell the story through a business lens, breaking down the business models used by the Sinaloa Cartel to become one of the wealthiest organizations on the planet. Our film will focus on cartel strategies in terms of distribution, accounting, branding, mergers and acquisitions, human resources, termination, and of course - product. But we will never lose sight of the terrible violence this organization employed to reach its success.

This film is a story, testimony and documentation of the forced disappearance of 43 student teachers, which exposes the criminal complicity between the police and military authorities, between the political and economic elites and criminal organizations in Mexico, which appear to be different forces, but respond to similar interests.