Lucky Jackson arrives in town with his car literally in tow ready for the first Las Vegas Grand Prix - once he has the money to buy an engine. He gets the cash easily enough but mislays it when the pretty swimming pool manageress takes his mind off things. It seems he will lose both race and girl, problems made more difficult by rivalry from Elmo Mancini, fellow racer and womaniser.

The heir to an oil fortune trades places with a water-ski instructor at a Florida hotel to see if girls will like him for himself, rather than his father's money.

Joe Buck is a wide-eyed hustler from Texas hoping to score big with wealthy New York City women; he finds a companion in Enrico "Ratso" Rizzo, an ailing swindler with a bum leg and a quixotic fantasy of escaping to Florida.

Candy is an aloof heiress caught in an unhappy relationship with her brother. Jackie is a virginal intellectual who believes women are oppressed in contemporary American society. And Holly is a nymphomaniac who has come to loathe men, despite her attraction to them. Together, they join a militant feminist group, P.I.G. (Politically Involved Girls), but their newfound liberation doesn't make them any happier.