Watch as Russell Hawker and his wife Sissy battle Patricia Van de Meer and her 'citified' minions over the fate of the world....and their ten year marriage! Can Russell, Harlan, and Jamon withstand the perils of Big City....and a really stinky thumb? Or will they succumb to the dark forces behind Cranium Concepts Global Corporation and it's scheme to 'citify' the world? To answer these questions and discover for yourself the importance of being Russell....you must watch THE IMPORTANCE OF BEING RUSSELL!

Filmmaker Craig Brewer highlights a number of independent Memphis filmmakers, and shows the full short films Broke on a Saturday, You Better Behave, Blown, Two Hundred Dollars on E-Bay, Clean Up in Booth B, The Morning Ritual and Eso-Phagas.