Iti, an aspiring actress, Raaghav, a matrimony agency owner, and Ved, a UK banker, navigate love, cultural clashes, and self-discovery, exploring the complexities of relationships and personal growth through their intertwined lives. The Great Gujarati Matrimony is a romantic drama that follows the intertwined lives of Iti, an aspiring actress, Raaghav, a lively matrimony agency owner, and Ved, an investment banker from UK. As they navigate love, cultural clashes, and self-discovery, their journey explores the complexities of relationships and personal growth.

Himmatlal Andhariya has a flourishing marriage bureau that has helped over a thousand couples tie the knot, but he has been unsuccessful in finding a suitable match for his son, Yug.