Flashy shows, synthetic pastel worlds and androgynous faces: so-called K-pop, a form of Korean pop music, is taking the charts and stock markets by storm all over the world. But where does this fascination with this music come from? The documentary explores the social context behind this phenomenon.

What is the vocal alchemy that propels pop singers to the pinnacle of success, decade after decade? Can we identify common characteristics in the immense diversity of voices from pop music, past and present?