55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

The life of the magnetic Jamaican musician, actress, model and party queen Grace Jones featuring concert performances and intimate, personal footage.

All over the world, since the dawn of humanity, the buttocks have been the subject of innumerable representations. From the Louvre to the Metropolitan, on the street and at the beach, through cinema and advertising, this film lays bare the evolution of our collective fantasies revolving around the bottom. Paleo-anthropology, psychoanalysis, and the history of art all give us a glimpse of the hidden side of our bottoms.