A young man raised in the American South discovers he is an Indian prince whose throne was taken by usurpers.

Therese Duverne (Viola Dana) is bored with her even-tempered husband, Edmond (Adolphe Menjou). Isabelle Fevre (Gale Henry) suggests that Edmond go to the bicycle races and stay out all night. Then she takes Therese there and introduces her to manly Petit Mathieu, one of the racers (Maurice B. Flynn). Since he has just quarreled with his sweetheart, Lea (Jetta Goudal), he is glad to have Therese's attention and offers to run away with her after he wins the six-day race. Lea, meanwhile, is spending her time with Edmond. Therese eventually decides she doesn't care for brutes like Mathieu, and Edmond gains a temper and wins his wife back. Lea and Mathieu are reunited, while Isabelle goes back to helping her own alcoholic sweetheart, Igor (Raymond Griffith), break into the movies.

Paul Bonard an artist, loses his memory when he receives a blow on the head from one of two apaches fighting over Wildcat, a sultry stepper in a cafe. He becomes an apache himself, falls in love with Wildcat and paints her portrait--his masterpiece. Wildcat learns Paul's identity and restores him to his family, though realizing that she will lose him. Surgery restores Paul's memory, but some subconscious force guides him back to the cafe and Wildcat's love.