The Luring is about a man who returns to his family vacation home, where a murder took place during his 10th birthday party, hoping to finally resolve a memory gap that has been plaguing him for years.

Juanito moved to New York to succeed as an actor. Years have gone by but success has not come his way and now he takes an odd jobs to survive. One day he is visited by his apparently successful cousin. However, their life together will discover the reality behind each of them.