In a dying town in Serbia daydreamer Marko is on the verge of divorce from the love of his life, Ljubinka. When an old communist-era monument is removed from the Main Square, he comes up with the idea to build a monument to Michael Jackson in order to save his town and seduce his wife again. But the town’s mayor has his own plans.

Inspired by an infamous online video clip of a son beating his mother, a television crew from Belgrade comes to a remote Serbian village to shoot a report on violence against women. Inquiring with the locals about the protagonists of the video, they encounter a local expert on supernatural phenomena and learn about a ritual of summoning an ancient demon, naprata. Wanting to capture the first authentic footage of something otherworldly, they change their plans. Excited by the prospective success of the recording, they defy the old saying that "it's better to believe than to be convinced."