An anthology of four comic moral tales about the hypocrisies surrounding sex in 1960s Italy: frothy young love and office politics in the big city; milk advertisements that begin to haunt an aging prude; a trophy wife enduring her husband's very public affairs; a lucky ticket-holder at a small town fair.

Dr. Antonio Mazzuolo obsessively fights against what he perceives as immorality in Rome, only to be driven mad by a seductive billboard of Anita Ekberg that haunts him with hallucinations.