The shoe factory is undergoing production reform. Poor quality shoes no longer bring savings, the company began to suffer only losses. To get out of this crisis, the factory management decided to produce normal products designed for the wishes of the consumer. To do this, you must cope with new technologies.

The film is dedicated to Dmitry Ilyich Ulyanov, the younger brother of V.I. Lenin, a professional revolutionary, doctor and creator of the first Soviet sanatoriums and rest homes in the Crimea.