Maxim "Cruel Addict" Doshi, is desperately trying to break through to fame, by all mental and non-mental ways. But things don't go according to plan when public opinion gets in the way.

Even before the days of top-rated global shows, Ukrainian television had no money for international formats. To retain viewers, TV workers created original programs. As a result, cult TV shows appeared and gave Ukraine stars who became symbols of the era. Ihor Pelykh sends strangers on a romantic journey, Kuzma Skryabin makes the contestants spend money quickly, and Ihor Kondratyuk makes stars in one day. This is a story about the diverse and sincere Ukrainian television of the noughties, the legacy it left and why everything changed.