Young-hoon, a poet with dreams of becoming a movie director, films the lives of the people around him in Apgujeong, one of the most modern and international districts of Seoul. However, when he films Hye-jin in her bright red convertible, he falls in love with her image and decides that he cannot live without her.

Hae-il grew up hating his father and unable to adjust to family life. As an adult, he is a toughened young man with a troubled outlook on life. Hae-sung, his younger half-brother is a young man with a sweet disposition who tries to understand Hae-il. Hae-sung and Eun-chae fall for each other but when Eun-chae meets Hae-il, the three form an uneasy love triangle. The pain of loving someone you can not be with takes its toll. Hae-il tries very hard to leave the street life and expresses his feelings to Eun-chae. As Hae-sung begins to resent his brothers actions, they are confronted with their father's death. Their dying father's confession throws their lives into further turmoil. Hae-il vows this time to guard his family. Tragedy strikes when Hae-sung dies trying to save Hae-il's life. Hae-il cries for his dead brother's love and becomes determined to start over with Eun-chae.