The film follows a group of Sámi artists from an art collective, Mázejoavku, as they rebel against cultural stereotypes and explore themes of Sámi identity. Soon they are dragged into the Alta Conflict, a turning point in Sámi political and cultural life.

The Sami people, mainly found in Russia and Lapland, continue their struggle against oppression and colonialism. For centuries, they have faced institutionalized racism, marginalization, and repression of their culture and language. Through activism, they have gained recognition and respect in recent years, but the struggle is not over. Through art and cultural resilience, the Sami assert their rights to exist and thrive in their ancestral lands.