Two weeks before the graduation exhibition at the art school, the new principal Jack von Rosen (Magnus Krepper) takes office. During his presentation, he presents business-oriented ideas and it turns out that he secretly represents an ancient society that wants to commercialize art. Meanwhile, one of the students, Irma (Isabelle Grill/Hilda Krepper), is commissioned by God to create the perfect work of art and thereby becomes a target for Jack and his company. The debuting directors from the collective KonstAB, however, do not let Irma stand alone in the fight, but give her support from the school’s two lecturers and not least a Danish Dadaist.

A sleepy Swedish province hopes to lure a discount store chain by hiring a pompous commercial director to document their town's worthiness, but two bright, brash high school girls from immigrant families use their cellphones and selfie sticks to tell the real story.