Sinan is sent to Capadocia by his boss, Isfendiyar to write a screenplay. As he waits for inspiration, Sinan finds himself running first into Eylul, the daughter of Izzet, who owns the hotel where he's booked to stay, and then into soap opera star Faruk, his former good friend and present enemy. It isn't long before cabdriver Lokman, who declares himself Sinan's 'chauffeur' and Arif, a local farmer and horse breeder, are part of both Sinan's life and his screenplay. Although plentiful adventures among the magical fairy chimneys, colorful balloons and at the annual grape festival become like a movie for all involved, the happy ending awaited by the boss, Isfendiyar never happens. But the boss insists on his happy ending. And Sinan has to write that ending!

Bayram, who lives with his mother, father, and grandmother, dreams of meeting Sinem, whom he fell head over heels in love with at his friend's wedding. Sinem, a young and successful businesswoman, is the advertising and marketing director at Koma Kola, one of the country's largest cola companies. Bayram believes that the only way to reach Sinem is to create his own cola brand. His father, Cemal, wants Bayram to take over the family-owned sherbet shop. Bayram refuses his father's request and, with the help of his friends Hamdullah, Talha, and Mehmet Bakkal, whom he considers his older brother, sets out to win the heart of the girl he loves.