Roseanne (Ethel Clayton) has grown up near some diamond mines in South Africa. As a child, she became ill and a Malay nurse, Rachel Bangat (Fontaine La Rue) promised to cure her. That she did, but she also worked some voodoo on the child, who, as a grown up now displays a powerful desire for diamonds and the ability to throw evil curses on those who displease her.

Lt. Milt Mulford graduates from West Point and is assigned to a cavalry outpost in the West, near an Apache reservation. One day the Apaches, tired of being cheated by a crooked Indian agent, break the reservation and Mulford is sent after them with a patrol. Unfortunately, he cracks under the pressure of his first firefight, and is thrown out of the army. His fiancé, disgusted, ends their engagement. He sets out to prove that he is not a coward and regain his fiancé's love.

Austin Bevans, a lively car-salesman, suddenly finds himself heir to the Bevans School for Girls. Since Austin feels that acquiring grace and charm are more important to a young girl than acquiring knowledge, academic courses are dropped, and a charm school emerges. He submits to the charms of Elsie, a student at the school, whose grandfather takes him into his employ after a newly discovered will dispossesses him of the school. Elsie resents Austin for accepting a job with those who formerly thought him undesirable, but later she relents and takes him back.

Canadian schoolteacher Julie Leneau becomes the bride of Geoffrey Arnold but is soon confronted by Claire who convinces her that she is Arnold's lawful wife. Fleeing into a blizzard Julie nearly perishes but is found by government official Hubert Randolph. They become snowbound and she later accepts his proposal to give her baby an honorable name. Moving to Jamaica Hubert rises in government and the couple are happy. However, when Geoffrey visits Julie realizes she still loves him and learning he has not been unfaithful Randolph surrenders his wife and her child to Geoffrey.

Poverty forces Jill Mackie to work in a department store, where she falls in love with its owner, Charles Hemingway. They form an illicit alliance when Mrs. Hemingway refuses to grant Charles a divorce. Eventually, Hemingway becomes ill and dies, leaving Jill a sum of money. She leaves the country and falls in love with a young man to whom she confides her past, but breaks with him when he suggests that they make a similar arrangement.

Because of a storm wealthy Diana Webster and Jimmy Harrison, her Aunt Sue's fiancé, must stay all night at a country hotel. Getting a single room, they pretend they are married to satisfy the concerns of the hotel manager though Jimmy sleeps on a cot in the hall. Another hotel guest, Bruce Terring misconstrues the situation and later when he meets Diana his scandalous interpretation of her escapade infuriates the young woman. She decides to teach him a lesson and show him that "seeing is not always believing" by placing him in a similar unusual position. She hires an acting couple to frame a badger game on Bruce, but they double-cross her, forcing Diana into an extorting scheme from which Bruce must rescue her, resulting in a snappy but happy ending for Bruce and Diana.

David Warrington is an old-fashioned boy, not very familiar with modern girls. When the girl of his dreams lets her kiss him, he thinks that seals their betrothal. But when he finds out that she has other ideas, David tries a trickier method of winning her for his bride.

Ed Simpson has been raised in an orphanage where he has caused much trouble. He can't stand living there anymore and runs away. On the streets, he finds a friend in newsboy Mike. Mike teaches him how to survive, but inevitably Ed gets hauled into court. The judge sees potential in him and hands him over to be adopted by a young politician.

Ann Annington (Minter) writes book reviews for a newspaper and when a reporter fails his assignment to get an interview with the noted author Harold Hargrave (Glass), she undertakes to meet the young man. She rents the room next door to his work shop and by impersonating a maid soon wins his good graces.

Lizbeth Palmer is known as "The March Hare" among her friends, and the daughter of a Los Angeles millionaire, comes to New York with a chaperon to visit her aunt. After betting the chaperon that she can live on 75c for an entire week, she assumes the part of a flower girl in a restaurant and there makes a hit with young millionaire Tod Rollins, who invites her to his home.