Bülent is the clumsy son of a wealthy family. Besides, a lot of money is spent on him so that he is not reproached for this ineptitude. His father allows Bülent a month to end this: He will either change his ways or be cut off without a cent! While Bülent finds love in the runaway bride Esma, after all kinds of adventures on this quest, Esma's brother Davut is after them for the sake of honor.

Selin, the spoilt and only child of a wealthy family, is dragged into an unwanted marriage, but she manages to escape on her wedding day. As she heads for the Aegean on a bus, she meets Asiye who tells Selin that she is being forcibly sent to her relatives. Selin offers to change places.

Özgür, a greedy and selfish man, crosses paths with Süheyla, who is trying to swindle people by changing her appearance in a supermarket queue. At Özgür's request, Süheyla lets him go ahead of her in line. When Özgür wins a prize of 100,000 TL as the millionth customer, Süheyla demands a portion of the money she is entitled to. Özgür makes excuses and leaves the scene as if nothing had happened, causing Süheyla to fly into a rage. Swearing revenge, Süheyla begins to carry out her plans to ruin Özgür's life. Having lost all his money, his job, and his family, Özgür no longer sees any meaning in life. Believing that Özgür has learned his lesson, Süheyla decides to help him regain everything she took from him.