Balding advertising executive Mr. Baum spends more time on a new ad campaign for purple sunglasses than he does with his own family. But suddenly he is forced to reexamine his life after a doctor tells him that he has an 'aggressive' brain tumor and will die in 90 minutes.

The second chapter in Assi Dayan's trilogy centers on three marginal characters from "Life According to Agfa". Malka, a whore with a Romanian accent who dreams of becoming a singer, Levi, her pimp and Moshe, a homeless man who dreams that Malka will love him and follows Malka and Levi. Levi navigates the trio in a grotesque and turbulent world in which people have lost the purpose of their existence. The result is a black comedy that combines the elements of the film "Bourekas" with poetic enlightening moments, all in the special, confident and blatant style of Assi Dayan.