Adolfo Cocchi has a building firm but his plan to build a set of buildings is been stopped by an old former Garibaldian, Don Leopoldo, who refuses to sell his property. A group of young people go to his house to play and sing. Marcella, Cocchi's daughter, who has a beautiful voice, goes to visit Leopoldo and falls in love with Paolo. They have an idea: open a night-club called "Io bacio... tu baci"...

Follows the adventures of a group of friends, teddy boys and rock and roll chicks whose crazy, fun-loving habits inspire jiving from some of Rome's citizens, and bitter complants from others which inspire a group of corrupt officials determined to a bring the group down.

Turi, a young Sicilian, makes ends meet by doing some occasional work and singing in taverns in a popular district of Rome.

When a promising record company president is arrested, his daughter takes over his company to promote her own rock and roll music by promoting various young singers.