40 year old stand-up comic Sam is willing to do anything to get to 1 million followers to save his marriage. Henry, a teen social media star & Sam's best friend, simply wants to hook up with a beautiful Instagram model who lives across the country. They team up on a raucous road trip to collab on videos with the best - and the worst - that social media has to offer – including the morally bankrupt Mike $wagg.

A social media personality travels with his friends to Moscow to capture new content for his successful vlog. Always pushing the limits and catering to a growing audience, they enter a cold world of mystery, excess, and danger. When the lines between real life and social media are blurred, the group must fight to escape, and survive.