A movie about a little man - a little funny and a little sad - a Latino businessman, owner of a loss-making shop. And about a big moral problem. A child has fallen down a deep well. He's alive, but it's almost impossible to get him out. What is more dignified: to honestly say that the child is alive but already dead or to repeat for everyone the mantra "he will certainly be rescued now"? And how to live on, if in the heat of an argument, bet on "will not be saved".

Life proceeds peacefully in the family of Anna and Nikolai, although every day the wife meets and sees off the ship on which Ivan, her first love, works. Anna - takes the collective farm cows away from the village “activist” Repekhin, an irresponsible and frivolous type, and hides them in an abandoned loan. The investigation of this case was entrusted to police lieutenant Korzhov.

The man does everything to protect the still chaste population from the corrupting influence of consumer society.