Two sisters with contrasting attitudes toward sexuality share a home—one reserved and emotionally distant, the other curious but hesitant to fully explore relationships. Their personal lives intertwine with the people around them at a magazine focused on sexual topics, shaping their experiences and perspectives.

Jacques, a travelling wine-seller, has a car breakdown on a little countryside road. Rescued by a young woman, he stays for a few days in a charming inn where chambermaids are very helpful.

Claudine, Tania and Sylvia are call girls. They satisfy the wishes of their clients, amateur photographers, scoptophiles, exhibitionists, and sado-masochists.

Gilles, who operates a money losing garage, teams up with his friends Max, who operates a scrap yard, and lawyer Xavier to open a brothel catering to women. They get the idea from Gilles' secretary Irma, a former prostitute. They are assisted in the implementation by Max's wife Juliette and Sabine who is mad for Gilles. Unfortunately Gilles has fallen for Florence the daughter of the conservative Prime Minister and his wife. When the Prime Minister tries to shut down the brothel Gilles decides to stand against him in the election.

Maria, a beautiful young woman, runs away from home with her older lover, across the Spanish border to St-Tropez, France. He says they will be meeting friends and getting married soon but instead they break into a house make love, stay the night and plan to come back later to rob the house, during which things go awry and secrets come out.

Carol runs a hotel where one of the guests, her lover Mathias is a scientist who has invented a pill which can induce instant euphoria and sexual stimulation. Claude is keen to market the pill, but while Mathias is considering this proposition, he finds Carol making love to Lucy, and in his anger, he destroys the formula.

A lovely summer day in Paris. Roger and Martine are on their way to work. "Work" is a euphemism because Martine is a prostitute in Pigalle. She is saving money to buy the house of her dreams in the country. Her husband Roger "works" for the same goal, but in a brothel for women. There, duchesses rub elbows with businesswomen, militant members of women's lib and other female pleasure-seekers.

Jacques Marbeuf plays a fortune teller who seduces women with the help of his assistant and manipulated lollipops. One girl reports him to the police; so he decides to run a marriage bureau. Some of his 'female victims' have already changed sides and work for him to lure male clients whom they feed with their 'sucettes magiques'. Even the investigating policemen can't resist them. In the end oil is found on Marbeuf's property in the Camargue and he gets rich.