The young journalist, Sahar, meets Hussein in London and they return to Egypt, where he meets her father, Asim, the company manager, from whom his twin brother, Sherif, embezzled a large sum of money. After Sherif gets arrested, Hussein tries to sell everything to help him get out of jail.

(Maysa) Delegate to one of the advertising agencies, competes with another agency, the Oscar agency, which works (Salah Fouad), and each of them trying to win advertising campaigns illegally, Salah (Fouad) organizes an advertising campaign for a fake commodity called Fankouche, and requests ( Salah Fouad) from Dr. (Ayoub) to invent any material by this name for marketing, Maysa go to the laboratory of Dr. (Ayoub), and meet (Fouad) as Dr. (Ayoub) and fall in love.

Three lawyers, brought by friendship but separated by interests, Fathi Nofal, who turns from a committed lawyer to an opportunist, while Ali al-Zanati joins religious extremist groups to make financial gains , and the third Mohsen only works as a simple employee away from conflict.

Layla refuses to get married because she believes all men are liars especially after her sister's tragic suicide on her wedding day when her fiancé left her. Layla's father decides to put an end to her stubbornness and sends a letter that explains her problem to Ahmed who works as an editor for the local newspaper. His friend Kamal, a womanizer wants to settle down and find a wife. Ahmed suggests that Kamal should meet with Layla and ask for her hand in marriage, and both of them get engaged. When Layla discovers more on Kamal's past, she breaks off the engagement and the problems commence.

Two brothers with a rich uncle, who love his two daughters, Faiza and Faouia, are deaf. The father loses all his wealth and the two brothers become poor, pushing Hamed with his sister to Rushdie while traveling abroad in order to obtain a doctorate. A relationship between (Rushdie) and (Suhair), a faithful (faithful) nurse, will arise that appears sinful at its beginning, but (Rushdie) can wake up to his senses and return to his senses.

Reem's mother dies after being in a heavy accident, so her daughter puts the suffering that happened to her before her eyes, as their mother suffered because of her married husband, and the inferiority view of women in Upper Egypt.

Sohair returns from abroad after her husband's death and meets her mother-in-law Fatima, who gives her a cold welcome. Sohair gives birth to her child, and Fatima makes her believe that the child has died, as she wants to seize her son's inheritance with the help of the mute girl Alfat, who decides to guide Sohair to her son's location. She discovers that the woman with her in the house is not her mother-in-law Fatima, but a woman impersonating her. When she decides to reveal the matter, she finds herself locked in the house, so Alaa, her husband's cousin, tries to help her.

Being of different social classes, Faidy objects to wedding his daughter Salwa to Samir and agrees to wed her to the well-off Adel. As luck would have it, Samir soon wins the lottery, as it is revealed that Adel is conducting mummification experiments that he plans to use Salwa and her father for.

Magda is upset about her husband's relationship with Rifaat, who suffers from a bad psychological condition. She is forced to resort to a doctor who insists that she needs to visit a psychiatrist to treat her. Magda finally turns to Mustafa, who is trying to help her but is trying to get closer to him.

Nazik is a senior employee of the family planning agency, and her husband, Dr. Hussein, is a gynecologist and obstetrician. Weeks after her daughter's wedding party, the family planning expert discovers that she is pregnant while her daughter carries the bride Salwa despite the age of 40, and her young son Ahmed, who fears that she will have a child, will ridicule her of conscription.