More and more people dream of becoming famous. It has become the ultimate evidence of being "somebody". What you're famous for is many times less important. Filmmakers Stina Gardell and Benjamin Wolff have followed six people whose lives revolve around the Stockholm celebrity circuit.

Metin is a small time hustler in a Stockholm suburb, filled with big dreams but bogged down by the circular world of street crime. Things change when his secret diary becomes a hot item for a posh book publisher, and Metin must decide if he's really up to the challenge that is leaving his criminal life behind.