Bob Friends (Michael Waite) is a thirty-something salesman who works two jobs and lives with his sister. He has a dream of opening a fast food restaurant for kids selling only pink and blue food. When his boss (Evan R. Press) tells him to spend a few days with the company's top seller, Stephanie (Gheree O'Bannon), he accidentally gets involved with an eccentric con woman named Verushka (Yelena Danova) instead. She implicates Bob in her daffy get-rich-quick schemes, usually on the wrong side of the law. By the time he figures it all out, he's fallen for her charms.

TV buff, Jack Fremont, uses his knowledge to stop a nuclear attack by a Russian seeking recognition for his work in television and espionage.

This film depicts the laborious and isolated existence of Emilia, a working class, urban, Latina housewife in the U.S. Emilia's detached attitude towards her husband and children suggests deep unhappiness and a fatalistic resignation. She vicariously experiences her dreams of romance and adventure through the female protagonist of her favorite soap opera. The film intermixes the fantasy world of the television program with the reality of the Emilia's daily life, exploring the profound sense of dissatisfaction and acute feelings of entrapment experienced by women within society's traditional roles. There is not much difference between Emilia's "real" life and her soap opera life in that the woman is confined in both environments.