In Mexican Revolution times, a guerrilla general and his troops take the conservative town of Cholula, near by Mexico City. As the revolutionaries mistreat the town's riches, General Reyes falls for beautiful and wild Beatriz Peñafiel, the daughter of one of the town's richest men.

An international oil company comes into conflict with a Mexican ranch owner who refuses to sell his land, resorting to a devious scheme to try to take over the property.