Alex returns to his unloved home of Stresund, a dying village on the coast. There he takes on an almost impossible task. He wants to find partners for the local hard-to-place bachelors. To do this, he first has to teach the men how to flirt. However, Sebastian's behavior is not exactly selfless. Sebastian's childhood sweetheart Marie still lives in the village.

The unsuccessful toy salesman Jakob meets his childhood sweetheart Marie again after years. He is still in love, and due to a misunderstanding, Marie believes that Jakob is a successful photographer. As he realizes that Marie has a completely different view of the successful Jakob, he begins to tell one white lie after another. With the help of his work colleague and his friend, he weaves a web of lies, but in doing so he becomes increasingly distant from himself.