An A-list K-pop star named Kwon visits an American production house to shoot his latest kimchi commercial. He's dead set on wearing dreadlocks for the video, but is met with strong opposition by the company's head of marketing, a woman named Adrienne, who is wary of the media's backlash. The two go head to head in a battle involving deception, bribery, theft, and viral videos, in an attempt to get their own way.

While everything threatens to pull an apartment tenant apart, memories of his father keep him together. When his father appears in the present, the tenant must choose whether to meet his father once again, or disappear forever.