New Video by Johnny Wilson

Directed by Paris-based filmmaker Joaquim Bayle, PRECIOUS builds on Carhartt WIP’s last full-length skate project INSIDE OUT, which was released in 2022. The name of the project derives from the delicate yet gruelling process of shooting tricks on film. “Now that I understand skateboarding a little more, I wanted to pay tribute to its subversive form, its poetic form,” says Bayle of the feature, describing a “precious feeling I had when I started skateboarding and which, as I have gotten older, I've tended to forget.” In encapsulating this, he employs a multi-sensory approach. Warm, gauzy footage is punctuated by shutter clicks and black and white photography. Quiet moments of reflection are interrupted by the sound of wheels on concrete. Softly spoken word drifts in and out of a soundtrack of sludge metal and synthwave.

QuickStrike is Nike SB’s latest full-length captured and edited on a “quick strike” timeline. Filmed in ten months across four continents and featuring over 40 members of the Nike SB squad. This one’s for everyone with skin in the game who stacked, battled, traveled, and trusted the plan.

Karim Callender, Antonio Durao, Max Palmer, Andrew Wilson, Cyrus Bennett, and friends in New York for the release of the new Burn Squad Pro Edition wheels.