In Abruzzo, Giulio, Veronica and their young son Marzio live a happy life. Giulio loves the countryside, Veronica enjoys the quiet life of the city and Marzio wants a little brother. Giulio, however, discovers that he is infertile. His friends are trying to keep the family together.

Gemma works as an employee in the office of an agency that is responsible for launching novice models into their first career steps. However, Gemma does not work in a peaceful atmosphere due to her particularly demanding employer and the harassment she suffers from her own clients. Equally unhappy is her love life, which is why her only friend, as well as her trusted hairdresser, dyes her hair pink. It is from that moment that her life changes radically.