A young heiress settles into a holiday hotel in search of a suitable husband. There are enough groom candidates, some gentlemen, and some cheaters. All that is certain is that the misfortunes will not end.

An artist bases a painting for a revealing lingerie ad on a photo of a girl he had found torn from a magazine, not knowing that the girl is in fact the daughter of the Finnish minister of finance. A scandal is about to erupt, and the artist is given 48 hours to find a strikingly similar-looking female model who could serve as his alibi. The minister's daughter decides to fool the artist by pretending to be a lowly girl of the streets, whom the artist then recruits as his "model".

Juha lives together with younger woman Marja. Juha loves her, but Marja seems to belong to somewhere else. Things get complicated when casanova Shemeikka arrives from strange lands and takes Marja away with him.